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2006/09/23

Tribe 大改版...如果再回到从前？

今天在mashable听说Tribe,net改版的消息， 去看了看。 tribe.net曾经是我们uuzone.com项目策划期间（03年）重点研究的一个站点， 虽然那个时候friendster如日中天， 但我个人是更加喜欢tribe.net的， uuzone的不少设计也的确受了不少tribe.net的影响。 （对不起，那时候还没人知道myspace是谁）

04年去美国拜访了Friendster, 在UC Berkerly见到了Tribe的CEO, Craigs list后面的Craig Newman, 还参加了一个bay area的聚会， 认识了Linkedin, Ryze, visual path等公司的创办人， 在那次会上中国人的面孔还很少， 当时认识了另外一个中国面孔--林峯, 不久他回国创办了天际网。

后来让我们郁闷的是， tribe.net拿到了不少的钱的投资，突然改版成为一个criagslist样子的站点， 虽然原来的内容一个没少， 但整个首页给人就是一个分类站点的感觉。 新版本的tribe.net让一些搞资本的人激动了一把， 不过我从此觉得tribe没有太多可以参考的了。

--

新版本的tribe.net似乎是要回到从前去了？  一登陆看到的第一个画面是：



tribe的logo滴着血， 口号是“我们夺回了！”  过去就有一些传闻说NBC要收购tribe, 后来tribe的创办人回来说：

“hey, this is an informal announcement that as of today jan and the board are gone. i’ve taken over tribe and you’re going to see big changes fast like getting rid of this big stupid masthead and returning tribe to the users where it belongs.”

从其登陆后的宣言来看，似乎他们对前面两年的管理层是非常不满的：

A letter to the community from the employees of Tribe.net

It's a new day for Tribe.net.

Thanks to recent management changes, we, the employees, are taking back the site and are happy to announce some real improvements (based upon the tons of feedback you've given us).

Here's what's changing with today's release:

Really, it's orange. Really.

For starters, we're going back to the original logo (last seen over 2 years ago), and eradicating the blinding red that went into place with our previous management. It is now safe to open your eyes.

More bubbles. Not!

Secondly, we've reduced the formerly huge masthead navigation down to a more appropriate size. Our brand is, and should be, secondary to the community and the content.

We've also made it easier to navigate the site. All of your stuff (personal messages, tribes, account settings, etc...) is now a click away from every page on Tribe.

Likewise, it's easier to browse and post to tribe.net via the masthead.

And yes, the bubbles are gone.

"I want a pony!"

How do you design a single useful home page experience for a diverse community that wants completely different things from tribe.net?

Easy--you don't. You let your users do it.

Just as with your profiles, you can now add/remove stuff from your homepage. And yes, you can finally customize the layout of your homepage by dragging and dropping items on the page.

Create groups of your friends and tribes, and add your favorite RSS feed(s).

So, what's next?

Y'know, we don't exactly know yet. But we are looking forward to being around a long time, and making sure we listen to our users.

If you're in the San Francisco Bay Area, keep an eye out for our upcoming Tribe REBOOT party announcement, and come have a drink with us.

In the meantime, get started using your new customizable home page, and let us know what you think!

Your Happy Tribe Team

除了界面简洁了，没有了criagslist clone的感觉， 还增加了一些功能， 如类似于myuuzone那样的可以定制化的个人页面等。

不过时代已经不是两年前的时代了， 过去如日中天的tribe, 如今将不得不面对可能要同病相怜的昔日对头friendster， 还得面对myspace, facebook等崛起已经很强大的后辈们的阴影， 不知道tribe这次的改变最终将带来什么？

其实中国的情况也是风云变幻， 当年和我们一起的同行们：最早的yoyonet、you2you、等早已经不在了； 曾经我们视为最强劲head to head对手的uume, 被mop收购后不但没有强化SNS反而放弃了本行摇身一变成了“最大的视频分享网站”； yeeyoo被meetic收购了成了“蜜糖”，而heiyou变成了“天仙配”， 然后又成了“百合”...  而我们自己也是犯了无数的错误， 克服了无处次危机， 才能数年来一直坚持着我们的理想而生存了下来。

大家的日子都不容易， 惟有不断努力，谨小慎微， 才能有光明的未来。

有人说过：“哪家成功的企业不是历经了九死一生才有的今天？” 

老冒 发表于 2006-09-23 10:36  阅读(4377) 评论( 2) 引用( 0) Social Network研究
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